Today’s consumers are bombarded with advertisements and promotions on a daily basis. With thousands of business organizations competing to snatch the largest market share, it can become extremely difficult for a start up to enter into the market.
However, there is no way around it. Competition will always be there and you can always learn from your competitors as well. You can see how they have managed to create a powerful relationship between them and their target audiences.
Furthermore, you also need to understand how a brand is able to build an association between themselves and their products. See, consumers do not know about which product belongs to which company unless a brand repeatedly tells them about it. Another way brands can ensure this association is through a trademark.
Definition of Trademark & the Benefits they bring for Businesses
Trademark & the Benefits
Trademarks or service marks can, basically be all those words, phrases, names or symbols, which can be helpful in the identification of the source of products or services. An example for a trademark can be your company’s name, logo or anything else that helps to make your brand unique in the industry.
So, how do trademarks benefit your business organization?
Apparently, there are various benefits for registering a trademark for your brands. Some of these benefits are listed below.
Creates Brand Awareness & Recognition
See, to put it simply, a business is not a brand unless they have a registered trademark. It is because of a trademark, that a business name gets that distinguishing quality, which allows them to make themselves unique from their competition.
Furthermore, with uniqueness comes recognition. With a unique brand it becomes easier for your customers to identify you and your products. The easier it is for your customers to identify you in the market, the easier it becomes for you to create brand awareness as well. It is all linked and it all starts with you filing for a trademark.
They are Extremely Cost Friendly
Going for professional international trademark search services may cost you because you are taking their services. However, the charges you have to pay to the USPTO for your trademark are not exactly that high. In just a few hundred dollars, you can easily register a trademark for your company.
The best part is that you trademarks are always going to stay with you. There is no expiration date for your trademarks. However, you will have to pay a minimum fee after every five or ten years to the USPTO. There are many companies, who are using the same trademarks for more than a hundred years now.
Helps with Hiring Quality Human Resources
Have you ever searched for a job? Of course you have, it is something that almost everyone has gone through at least once in their lifetime. What was that one motivating factor for you to want to work at a particular company? Obviously, it must’ve been the company’s reputation in the market. Everyone wants to work at a well-reputed company.
Now, when you register for a trademark then it helps your business organization to build a reputation for itself in the market. With a good reputation and a positive image, a higher volume of candidates is expected to apply for jobs in your company, which is ultimately good for your company. Remember, it is the people who work for you, that take your company towards success. So, getting a trademarks is an amazing way to ensure that you will be able to employ some of the greatest and the most highly motivated people in the market.
They Provide Legal Protection
One of the most important reasons why business organizations go for trademarks is the fact that because of these trademarks, your brands are legally protected. You know how competitive the market can be and how easy it is for people to steal your ideas and hard work in the business world. With a registered trademark, no one can use your work without your permission. No one can make a product that is too similar to yours and confuse your customers. No one can use your name without your permission and consent.
With a registered trademark, you have legal protection against such things and if any business organization does try to do anything that might damage your business then you can take them to court and without any burden of providing proof, you can sue them for damages and win the case easily as well. With legal protection like this, other brands, which are ready to take advantage of your long years of research cannot do anything and are bound by law to stay away.
They help in Attracting Higher Web Traffic
With a registered brand name, you can have a higher volume of web traffic visiting your official websites. Well, most of the times when people make a search on search engines, they make use of brand names because it is easier for them to remember them and it is the fastest way to get a hold of their favorite products. With this, you target audience can easily find your official website and you can enjoy a much higher volume of web traffic.