The benefits of thanking your Instagram followers are almost endless. Not only does it improve your company’s job prospects, but it also helps maintain the relationship between your company and your followers.
These followers continue to build your social presence and brand authority, so take some time to thank the people who have endorsed your brand online. Some share your posts with friends and family. Some keep the comment section going regularly. Some are loyal customers who find your product or service valuable.
Consider at least one of these 10 easy ways to thank your Instagram followers and show that you appreciate their commitment :
1. Follow them back
Sometimes you don’t have to go the extra mile to say thank you. A simple click on the follow back button can go a long way in building and maintaining a strong relationship with your followers.
Hootsuite is a clear example of this approach. With a follower base of 7.5 million, the social media management platform currently follows a total of 1.5 million users on Twitter.
But there is no way you can follow everyone who follows you. (Hootsuite doesn’t.) A rule of thumb is to follow those who “share your content or comment on something you’ve shared.”
2. Send them personalized gifts
Nobody likes a generic thank you. If you’re serious about thanking your Instagram followers, you can go through the hassle of sending physical gifts to individual members of your Instagram community.
Gifts that you would love and appreciate. This could be anything from key chains to t-shirts, and you certainly don’t have to wait until Thanksgiving to show your gratitude.
The most important thing is that you add a personal touch to the gift no matter what you are sending. This makes your appreciation sincere, and one step in making that happen is to include an individual thank you note with each gift.
3. Give them exclusive offers
Make your followers feel special with offers only available to your Instagram community. You can issue limited-time discounts, coupons, offers, and promos. You can also sell cheap package deals (instead of single purchases), add freebies to your products, etc.
Use Instagram story questions to ask your audience for ideas. And remember to make the offer exclusive to your Instagram community so that members feel like a money-saving offer is falling into their lap.
People generally love being offered less than the product price. That is why exclusive offers ensure above-average sales and make the followers want more.
User-Generated Content (UGC) is particularly relevant to any brand on Instagram. He increases followers, follower engagement, and brand identity and helped Buffer increase its Instagram followers by around 400%. Airbnb has one of the best feeds on Instagram because it’s almost 100% UGC.
People trust UGC more than traditional advertising because it is exactly what they want to see – content created by real users like you. You curate the best content from the web and share it with your social audience.
Simply reposting their photo or video (or sharing them on your Stories) can go a long way towards showing that you value your customers, but it doesn’t have to be the end. For example, you can share blog posts from bloggers promoting your brand.
Whatever content you choose to reshare, you will learn to give credit to the original creator, as this is the only way to say thank you for creating it.
5. Be sincerely involved with them
Two realizations. Conversations are enhanced by authenticity. Relentless self-promotion is not a good way to build a trusting relationship with your customers.
Instead, take some time for real, casual interactions with your followers. Leave a comment on her posts and paste in some funny GIFs to make her laugh. Simple interactions like this will drive engagement rates up and make your content appear in the feed of more users.
6. Say thank you publicly
Public appreciation not only gives what is valued the feeling of being special but also contributes to a positive perception of your brand. That’s a great impression, to say the least, and Instagram itself is an advocate of the practice.
Posting about followers you want to thank and why you recognize them will do the trick. Mark them. Share them in stories. No matter what you do, remember that people love to be recognized in public, so make it count.
7. Advertise them periodically
Many companies and brands use this periodic approach to reward people for being part of their community. Each week or month, you announce a specific follower and state why – their comments are great, you find their content interesting, etc.
You can also spread their name by directing other followers to follow them. However, include a note explaining why others should do this.
8. Celebrate your special moments
If you happen to know the special moments (i.e. important days and events) in the life of your followers, you can celebrate those moments with them to show that they are important. Birthdays, weddings, births, graduations, promotions and the list goes on and on.
They can repost their content to mark their special day or stop by and leave a comment on their post.
9. Introduce them
This works best for blogging, but of course, you can introduce followers on any medium – even your Instagram page.
You can highlight specific followers and ask them to share their experience of your product or service. You basically give them a platform to spread their knowledge and get more attention for themselves. At the same time, these posts can generate leads, prospects, customers, and sales for your brand.
Alternatively, you can blog post about something out of the ordinary that a follower did. Be sure to share this through your social media channels to make it even more heartwarming.
10. Listen to them and respond
Listening is an art that significantly improves customer understanding. Listen to their comments, opinions, ideas, perceptions, pain points, etc.
Don’t just listen, respond too. When a follower asks a question, take some time to come up with the best answer and give them praise for bringing up an interesting topic. You can also ask the fans questions and then cover their solutions in your blog posts.
Listen to them carefully and you will increase their satisfaction with your products and services. Social proof kicks in at this stage as they begin to share your offering with friends and family simply because they have confirmed they are important.
Customer loyalty is more than just offering the best product or service on the market. It’s about keeping the relationship between your brand and your followers strong, active, and human.
Are there active followers that you would like to praise for their presence in growing your business? Or do you want to show your appreciation for reaching a milestone on Instagram?
Using any of the 10 ideas above is a great way to show your appreciation in a distinctive yet simple way. The opportunity to say thank you can also simply arise. Learn to recognize these opportunities and show appreciation with spontaneous gestures like a simple “thank you” post.