digital marketing

Fields of Digital Marketing and Graphic Designing as a Career Option

Digital Marketing


Attending school, college or university has become necessary to survive in this competitive world. Most of the students, after completing their high school are confused about what career to choose. Since nowadays computer and IT related fields are high in-demand so most of the students prefer pursuing their career in IT. Now the problem arises when students get stuck when they are asked to write a code or a program. Coding is not a cup of tea for everyone. It requires a creative mind which can think out of the box and come up with a solution to every problem. This is where students feel depressed and consider themselves unworthy. Parents get worried about their kids if the kids are not performing well. 

So I have come up with good news for such students. Many IT fields require no coding yet those fields are worth pursuing. The main advantage of such fields is that they don’t even require a college degree to learn. You can learn it from Youtube or any other website. In this article, I will be naming and describing those fields. Along with describing them, I will also tell you what the future of that particular field is. 

1) Digital Marketing: The concept of traditional marketing has been ruled out. In this digital world, everything is digitized. The way of marketing has also been digitized. Digital marketing allows you to reach a massive audience through the internet and sell them your products and services. Digital marketing is further divided into more fields that are

A) SEO: It is the shorter form of search engine optimization. It is a method that is used to rank your website on the first page of search engines. It is done by following the Google algorithms. If you are not doing SEO according to the Google algorithms, you won’t be able to rank your website. 
SEO has two main sections. One is On-page SEO and the second one is Off-page SEO. The difference between the two is, On-page SEO is the work that is done on your website while Off-page SEO is done through creating backlinks and writing guest posts.

B) Social media marketing:  Social media marketing is the way of reaching a massive audience. According to a survey, around 3.6 billion people are active users of social media globally. There are many social media platforms but the most famous ones are Facebook, Instagram, LinkedIn, and Twitter. Social media helps in creating awareness of the business to the people. Gathering a large number of audiences can be done on social media easily. You can also run paid ad campaigns. Ad campaigns help you to increase your sales. The conversion rate on social media is higher than on any other platform.

C) Affiliate marketing:  It works like for instance you have a popular website with a large number of audiences visiting it regularly. The third person who runs a business would ask you if he can run his ad campaigns on your website. If he sells his product/service through that ad, you would get a percentage of the profit he has made. This is how affiliate marketing works. 

D) WordPress developer: WordPress is a website designing software where you can design your desired website. Designing a website on WordPress doesn’t need any coding or coding background. You can simply create it by installing themes and plug-ins. The most famous themes and plug-ins are Astra, elementor, and Yoast. Yoast is used to making your website SEO-friendly. Breadcrumbs and schema markup are also added through the Yoast plug-in. 

E) Content writing: Content writing is the most essential part of digital marketing. For Every domain of digital marketing, you will be needed content because the content is the king. Your website needs content, guest posts, articles, social media, etc. They all require content that must be knowledgeable for the audience and at the same time interesting as well. There should be no grammatical errors in the content. The content you write should be non-plagiarized because if Google finds your content plagiarized, your website will get banned. Content writing is easy for people who are regular readers. 

The future of digital marketing: The future of digital marketing is bright because people are now aware of the business and consumer market. People are making their retail stores and outlets into e-commerce businesses. Thus you can get your hands dirty in this field.  You can come up with a business that provides assignment writing services globally. You got to market your website digitally then.

2) Graphic designing: Graphic designing is also a field that doesn’t require any type of programming. It is a field of design and creativity. Designing is everywhere, on ads, banners, posters, billboards, etc. If you think you are good at generating unique and creative ideas then graphic designing is for you.  Graphic designing is done on 3 main software that is Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. There are many more but these are the main. Let me tell you the features of the software. 

Features of Adobe illustrator:
* Drag and drop feature
* In-panel customization and editing
* Very much compatible

Features of Adobe photoshop:
* Has multiple designing tools
* Customizable user interface
* Has both paid and free version

Features of Adobe Indesign:
* User-friendly and cool to learn and practice
* Adjustable layout
* Resizing and arrangement of images are done automatically

Future of Graphic designing: Since every company and brand requires a logo, banner, pictures, etc so the demand for graphic designers automatically increases. You can also be a freelance graphic designer by registering yourself on freelancing platforms. 

Conclusion:

Choosing a career is a difficult decision to make. The world is changing every day. You never know that the profession you have chosen now might get obsolete in the next five years. You got to keep yourself updated with the new trends and technology. The careers I have discussed in the article are in demand and long-lasting careers. If you choose any of these careers, make sure you keep yourself updated with the latest technology, tools to remain in the field. If you are not updated, you will be left out in this competitive world. 

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