When it comes to packaging and printing, you have many options. One of the most popular is embossing and debossing. When we talk about these two processes, we refer to how they are applied during the production phase of your package or performing the printing job.
Packaging companies suggest using these techniques as they are very beneficial for your custom boxes wholesale. These techniques are widely used in the packaging industry.
In this blog post, we have briefly discussed the process of embossing and debossing, their pros and cons for your business so you can decide which one would work best for your business.
What Is Embossing?
Embossing is a simple and cost-effective way to enhance the look of paper or other packaging materials. It is an easy process that requires two dies, one raised die, and one recessed die. The packaging materials are pressed between both die so that when the raised part comes into contact with it, it forces the texture on top of everything else beneath as well in order to create embossed impressions.
The pressure applied to the packaging stock is very important to create a flat surface. If too much pressure or not enough was used, it would result in an uneven tone on the finished product, which doesn’t want for our product’s packaging boxes.
Where We Can Use Embossing Technique
Embossing adds a unique touch to all kinds of printed materials. For example, business cards and stationery items have received such an upgrade with the embossed finish that it helps make for a fantastic first impression when potential clients see them in your hand or on their desk.
Types of Embossing:
There are several kinds of embossing that are used for different packaging stocks. You need to choose one which suits your product’s packaging. The most commonly used types are:
- Dry Embossing
This technique is one of the simplest and most elegant. You can create raised images with a special stylus that looks like an artist’s brush, making it almost indistinguishable from real paint or engraving on paper.
- Heat Embossing
The embossing process today is so much more advanced than it used to be. Today, a pre-stamped design can hold several different colors and look very intricate even without any extra work from the designer or manufacturer.
The stamping process is used for adding a design to the front of an object by pressing ink through paper. The embossed effect is created with pre-stamped images or powdered paint that’s heated and then added on top of an image to create this type of pattern.
- Embossing Paste
This technique is a beautiful way to create embossed images on paper. The stencil helps the user apply the paste and dries with an interesting design you can’t get any other way.
What Is Debossing?
Debossing is an interesting technique used to create a textured effect on your paper, cardboard, or other packaging stocks. You start this process by choosing the type of metal die you want to use for your packaging boxes, then stamp it into some special front material; before placing this onto the surface, you will deboss the design.
The debossing technique is an engraving that will not interfere with the back of your print piece, giving you both sides to work with. It is used on its own or in conjunction with embossing for a great effect.
Where Can We Use Debossing Technique?
Debossing is a printing technique that can be used for aesthetic purposes or to improve your printed product’s appeal. As embossing is often found on credit cards and Braille books, debossing is prominent in wedding invitations, business cards, and stationery items like leather notebooks.
Pros of Embossing/Debossing
Both these techniques have certain advantages which are very beneficial for your business growth. Some of the salient features are:
- Increases the Visual Appeal:
These techniques increase the aesthetic value of your product’s packaging, which adds value to the product. They also help to grab the customer’s interest and to make a good impression of your brand in the customer’s mind.
You can build a good reputation for your business in the market, which helps in gaining the customer’s loyalty and your brand building.
- Boosts Your Product’s Sales
In this competitive market, people have a variety of options for purchasing any products. They check each detail before making their purchase decision.
By using the embossing/debossing technique, you give will persuade their minds to purchase your products which will increase your product’s sales.
Cons of Pros of Embossing/Debossing
There are some cons to using these techniques. But seeing the advantage, you will not care about their minor disadvantages because the pros ratio is much higher than the cons. Common disadvantages are:
- Minor Increase in Packaging Price
Both techniques are very beneficial for your business, but you may have to pay a little extra for these techniques. They will increase the packaging cost a bit, but you will pay them happily to get the advantages.
- You Need Custom Packaging Boxes to Use These Techniques
In standard boxes will not get the embossing and debossing option. For this purpose, you always need custom packaging boxes because they allow you to give your desired printing shape or text to emboss or deboss on the packaging boxes.
Which Technique is Best for Packaging and Printing?
It is a subjective choice of which technique you want to use for your product’s packaging. Several factors that you need to consider while making your final decision for packaging. Firstly, understand your product’s packaging requirements. Secondly, make a price comparison that suits your budget. Then select a technique that complements your packaging material and make your final decision.
For this purpose, you can get help from your packaging supplier. Stampa Prints provide free design assistance to its clients, so you can choose a perfect packaging design for their products.
Get a better understanding of both techniques and then make a decision of your choice to use them in your product packaging boxes.