Web Design

4 Most Common Web Design Mistakes to Avoid in 2021

Digital Marketing

Nowadays a critical requirement for any business is having a website. Along with this, it is important for the site to achieve a number of design standards. For establishing your business’s credibility and engaging customers by grabbing their attention, you can get a lot of help from a compelling website. The way your brand is perceived by the potential customers depends a lot on the design of the site. The visitors can bounce back if the design has the slightest glitch. Your business will have a negative impact with an unappealing and outdated website. The aim of a well-designed website is to provide a very good user-experience. Now I will describe the 4 most common web design mistakes to avoid in 2021.

1. Design is non-responsive – If on any device the working of the website is good then we will say that the website has a responsive design. The devices can be smartphones, tablets, laptops and large desktops having different screen sizes. Nowadays for searching something on the web the use of smartphone devices has increased. However, if the design is non-responsive then:

  • It negatively affects the user experience
  • If it is used on a different device then it creates a poor web layout
  • It creates difficulty in navigation
  • It does not support a mobile device

How will you avoid this?

Whenever you create a new site always use a mobile-friendly approach. You need to ensure that on the small screens also there is a perfect loading of the site elements. After that work for laptops and tablets that have larger screens. For mobile devices try to create UX/UI of high quality. Now as per the screen resolutions you can adjust the content size by using CSS3 Modules and Media Queries tools.

2. Disturbing pop ups – Sometimes when browsing a site, we find the popups. These pop ups appear quickly and ask you to download something or subscribe to them. By disrupting the navigation and obstructing the view these can annoy the users. The visitors usually do not like popups and there are a number of reasons behind this:

  • These can confuse the users after distracting them
  • These can negatively affect the user experience
  • Some visitors consider these as malware
  • Some pop ups compel the visitors to take an action
  • When a user leaves a site because of pop ups then the bounce rate can increase
  • If you do not use these with proper care then these can have a negative impact on the reputation of your brand

How will you avoid this?

  • Build the pop ups that are specific to a particular device and are non-obtrusive
  • Ensure that these offer value to visitors and do not disturb them
  • The popups need to be responsive
  • Don’t show these at the time of navigation by the user
  • In the top-right corner of the popup place an “X” button so that the user can easily exit from these

3. Non-scannable content – Always include a scannable content in your site. It is because the visitors are not so patient that for a very long duration, they will be present only on one site.  If a user visits a site having walls of text then he normally doesn’t show any interest in it. Video, animations, hyperlinks and photos are some other things that attract the visitors towards a web page.

How will you avoid a non-scannable content?

  • Don’t put additional details in it
  • The writing style needs to be simple
  • It will be good to have a to the point and short content
  • Use highlighted keywords, short paragraphs, bulleted lists and subheadings
  • Add relevant images and write short captions also
  • For preventing crowding of the screen use enough white space

4. Issues of navigation – If a visitor visits a particular web page of a site and wants to go to another web page easily then he can do this by using the navigation feature of your site. However, it may not be possible for the visitor to find the content if there are navigation issues in your site. Because of this conversion may not occur.

How will you avoid this?

  • Build a hypertext in the site
  • Sidebars need to appear differently than the content of the site
  • Always name the hyperlinks by following an approach that is clear and simple
  • Ensure a mobile responsive site navigation
  • CTAs need to be present in the form of buttons only

If you take interest in getting web development solutions then it will be good for you to contact a web designing company.

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